What is a contact list for email marketing?
The contact list allows you to create a relationship of trust with your prospects and always keep informed about the news on your website or blog. Without an Auto Reply you do not capture contacts, so people access your website and leave and maybe will not even return. Today you will learn how to have a free email marketing list.
THE IMPORTANCE OF USING EMAIL MARKETING ON YOUR BLOG
Nowadays, there is a lot of talk about creating e-mail lists and loyalty to the public through a system known as E-mail Marketing. I confess to you that a few months ago I had no idea how to use this technique to retain my readership and also leverage my sales as an affiliate, I found everything very technical and complex, but I decided to test and verify if what they said was true.
And I ventured into this new digital marketing world and ended up having some really good surprises. The first one is that using the technique of email marketing is easier than it seems, the second is that after some people registered in my list I managed to significantly increase the number of sales as an affiliate, resulting in more revenue in my work with blogs.
Therefore, an autoresponder is imperative as it is always reminding your prospects of the existence of your blog.
But having a list of contacts for email marketing is not that simple, you need to use some tools to create it, besides knowing some strategies for every day to generate more and more contacts, thus increasing the number of people for our business.
WHAT IS EMAIL MARKETING?
According to Wikipedia, E-mail marketing is the use of email as a direct marketing tool, respecting predefined rules and procedures, analyzing the feedback generated through reports and graphical analysis generating increasingly optimized campaigns.
Thus, email marketing is the sending of personalized e-mail messages, in order to seek greater impact together with the recipients. In our case, blogs can be used to promote loyalty to the target audience, to promote new articles and, as a consequence, to bring traffic to the blog and also to sell products.
But keep in mind that working with email marketing is not simply sending emails, there are rules to follow, otherwise you end up becoming a spammer. Unlike spam (unwanted messages), in order to use email marketing, it becomes essential the consent of the contact, this consent is also known as opt-in, that is, the user should choose to receive that information if registering in the list.
Working with email marketing is very simple, but it takes some basic steps to take, see below:
HOW TO HAVE A FREE EMAIL MARKETING LIST? USE EMAIL MARKETING IN YOUR BLOG
FIRST TIP – DIGITAL ISCA
First of all, the first step is to choose the digital bait that will attract your target audience to subscribe to your list, that is, you offer something to your readers in exchange for their email, ie to get that bait they will have the need to register in your email list. This bait can be anything that is interesting to your target audience, a free e-book, a series of articles, an exclusive video, anything your audience might like.
It is important to keep in mind that even if it is a freebie, your bait should be of quality, be it an e-book, video or unique article.
SECOND TIP – EMAIL MARKETING SERVICE
The choice of email marketing service is very important and I confess it was one of my biggest difficulties as there are several services and opting for one that is quality and affordable has been really difficult. Many people are talking about Aweber, I particularly felt a difficulty in using the service, due to the fact that it is not in Portuguese, but I’m sure it’s a great service since great entrepreneurs use the same.
THIRD TIP – SHIPPING STRATEGY
This tip may be one of the most important, as a poorly done strategy can ruin the whole achievement of your mailing list. It’s no use having thousands of leads (contacts) on your list if you use a wrong strategy.
CONTACT LIST FOR EMAIL MARKETING FOR YOUR BLOG
When we already have a good number of people on our email marketing contact list, we can work in a variety of ways to benefit our business. And one of the ways is direct visits to our blogs.
That’s right, it’s important that you link your blog to your Autoresponder through the News Feed and whenever you have an update on your blog, you send it to your subscribers. Needless to say, your site will receive multiple immediate visits, and the larger your contact list the greater the number of visits. If the opening rate, I will calculate from below, is 10%, if you have 4,000 subscribers, you will immediately get 400 visits with a single click. From there you can see the potential of having a list of contacts.
LOYALTY OF THE CONTACTS LIST FOR EMAIL MARKETING
The loyalty of readers is through quality posts in your blog and bring added value to the subscribers. It is in this question that many people err because instead of giving their subscriber quality content is to send them only affiliate advertisements and the like.
So periodically submit your blog updates to your mailing list for contacts, but that is content that in some way interests and helps each one of them, at least that should be the intention. Thus, the greater the likelihood that more and more prospects become loyal readers. Rick and Morty Wallpaper.
RELATIONSHIP WITH THE PROSPECTUS IN SOCIAL MEDIA
In addition to the advantages mentioned above, you still have the possibility to relate to your prospects through social networks namely Facebook, which is by far the most accessed by all. Through social networks, you can ask questions, solve some problem for your prospect, as well as close some business, sell some course or service. One tip whenever sending emails to your contact list for email marketing always place your contact addresses, without forgetting, of course, Facebook and Skype.