how to create a sales funnel 4-step
Knowing how to create a sales funnel is one of the most important steps in the methodology of Inbound Marketing. Only those who understand the needs of the customer at each stage until the acquisition of a product can succeed in sales.
Who wants to work with Inbound Marketing needs to know that one of the main strategies related to this methodology is the sales funnel.
This is because this model supports every consumer journey, from the first contact with the company to the hammer strike.
And because Inbound has as a principle to educate its market so that its target takes by itself the best decision of purchase, understanding the steps that it takes until opting for a product is fundamental.
Therefore, the sales funnel is formed by a set of steps in order that your Marketing and Sales team knows how to properly approach the customer according to the stage in which he is.
So by giving the right support to this consumer during your shopping journey, the chances of him doing business with your company will be much greater!
But before you get excited about this possibility, you first need to know how to create a sales funnel, right?
To do this, take the following steps on how to create your own sales funnel model:
1. Map the shopping journey
To start with, the first task in order to create a sales funnel model is to map the shopping journey made by your company persona.
Persona, if you do not know it yet, is the semi-fictional representation of your ideal client formed by means of research among your current consumers.
So in order to map out the shopping journey, you need to understand that before buying a product, your persona goes through the following stages in a shopping journey:
- Learning and problem discovery
- Recognition and consideration of the problem
- Purchase decision to solve the problem
Understanding this, your trading area should contact them in order to understand your needs and desires along that path to get it to the next stage.
And even after you’ve managed to chart your journey, make it a habit to always contact your prospects.
That’s because this practice will help you identify potential bottlenecks in the process, which will allow you to have an optimized sales funnel model.
2. Establish milestones in the sales process
After mapping your person’s shopping journey, it’s time to define at which point your prospects may consider themselves ready to move on to the next step.
That is, when it can be considered that a contact is able to leave the learning phase, since it already recognizes its problem and can then begin to consider solutions for it?
For this, the Marketing and Sales sectors must establish goals for each of the teams in order to not only prepare the best content for the prospects, but also when each one must act.
After all, the transition process is a delicate stage: if a prospective customer goes through the stage without the necessary preparation, the sales team will have trouble closing the deal.
3. Define the steps in your sales funnel model
Well, once you have set some strategic points that will serve as the basis of your marketing funnel, now we come to the part where we will build your model.
For this, before we need to remember the steps of the sales funnel you’ve read about here on the blog!
This is because it is in them that we will separate the stages of the shopping journey in stages of knowledge in which triggers of passage should be observed by both Marketing and Sales teams.
Therefore, the first stage of the funnel is Topo, where visitors can find their site during the learning phase and discover their journey.
If the content you publish somehow helped you in this search, he can sign a form with your contact information to receive more educational materials and thus become a lead.
From then on, with the help of digital marketing techniques, this prospective customer will be increasingly educated to his market and prepared to move on to the next step of the funnel: the Middle.
In it are the sales opportunities for your company, because at that moment it will be in the consideration stage of your journey, so you need to sell your fish very well so that it reaches the bottom of the funnel.
And as it could not be, the bottom of the funnel is where the sales are, after all it corresponds to the last stage of the shopping journey, that is, the decision.
But for the wheel to stop spinning, during this process of how to create a sales funnel it is essential that the Marketing and Sales teams are very aligned.
After all, just as in the second stage, it is crucial that goals be set so that each sector can meet the needs of the consumer at each stage.
4. How to put the sales funnel into practice
Finally, once you know how to make a sales funnel, it’s time to think about how to put the operation into practice and get your team to bring in new customers.
For this, the most advisable is to start by defining performance indicators and conversion rates between the steps of the marketing funnel.
For by establishing these productivity milestones it is possible to determine the activities necessary to achieve the objectives outlined and thus make the process viable.
Also, do not forget to see if your team has the training and knowledge necessary to perform the tasks in the best way possible
After all, knowing how to create a sales funnel is key, but having employees fit to put it into practice is also another essential part of the process.